Strategic design, bright ideas.

Sutherland Outdoor Catalogue
In-store catalogue for a high end furniture store in Dallas. The catalogue showcases Sutherland's outdoor collection and highlights the strength and flexibility of the furniture to be used for all weather. The brochure uses wood for the cover and rubberband for binding as a way to communicate the "strength and flexibility." This binding method also makes it easy to update the catalogue as well as allowing architects and interior designers to pull out pages for presenting to their clients.

Cover made of the same wood used to make the furniture

Selected spread. All pages bound by rubberband.